one-zone

BRAND POSITIONING

New Nordic Design Living Style

ONEZONE devotes itself to creating the New Nordic Design Living Hall, bringing users the ultimate experience of product service with daily household necessities, unique packages and intimate door-to-door service, and feeling the joy of "New Nordic Little Beauty" life.

BRAND SPECIALITY

ONEZONE Create a new retail model of “New Retail + Service +1 Partner” to provide users with exquisite product design and services.

RETAIL

After a year of testing, polishing and four iterations, the new 5000 SKUs provide you with more color, more fun and more human touch daily necessities.

SERVICE

ONEZONE provides consumers with “No. 1 Butler”, “Ritual Box” and “Meitu to Home” services.

DESIGN STYLE

Different from the traditional black-and-white and gray Nordic style, the new Nordic style follows the design concept of “Scandinavian”. It has the personality to publicize the color release, the impact of the current interest, the way of life. It takes “more color, more fun and more human touch" as the design proposition, and brings the latest trend insight and humanization to the brand. Product design.

More Color / Keep up with the current trend of color trends, choose the current season popular color collocation, which is richer and more cool.

More Fun / Integrate the current season's interesting elements and use social products to express attitudes and interests in life

More Human Touch / Select international well-known brand factories, with consumer demand as the core, and use the concept of service to increase the sense of product experience for users.

LOGO Interpretation

ONEZONE brand LOGO color uses clear blue, the first letter [O] has been creative design, representing positioning, meaning in this position, this place, you can find daily household items, unique package products and experience intimate The on-site service brings the ultimate product to the user and feels the fun of “new Nordic small beauty”.